Building India's largest assisted commerce platform through offline communities
With more than 800 million internet users across India, only a small portion of them are currently shopping online due to trust issues and difficulty in understanding e-commerce platforms.
To onboard these users and make the process of shopping easier and more accessible, they need an assisted model.
Localisation is necessary to cater to linguistic diversity. Mere translation is insufficient; a deeper understanding of cultural nuances is required.
Bharat (aka India) is a massive consumer market, but it is very different from other markets. Every 150 kilometers, the language, culture, and practices change. Building a common platform for all the people is a challenging, and they need enough guidance to get things done online.
Have you ever wondered why Super App concepts are not working in India? People perceive Gpay for peer-to-peer money transfer, while PhonePe or Paytm is used for paying a merchant. On the other hand, everyone uses Whatsapp, but they do not consider it for payments. It's a very different market.
Our team comes from small towns and has typical Bharat user traits. With strong research and product experience, we make a difference.
Millions of new internet users are coming online in India. They are very different from the initial waves of internet users - be it income profiles, education levels, language skills, or social/cultural milieus. They will be driven not just by intent, but impulse too. This calls for easier product discovery, emphasis on smaller and unbranded products, prioritizing value over convenience, leveraging influencers and social media, offering bulk-buying for better pricing, using Hinglish and Indic languages, and leveraging viral content to drive customer acquisition.
With eCommerce 2.0, online shopping is likely to evolve from being a hobby to a habit. This could also see a rise in women shoppers in smaller cities, expand India’s online market and make it truly inclusive. Beet aspires to be make this change happen.
At Beet, you can find a carefully curated selection of products tailored to your community. We currently focus on agricultural, youth, and religious communities. Our team of experts is dedicated to finding the best quality products and suppliers, and we always take customer feedback into consideration to ensure our selection is constantly improving. Our platform is live in the Kochi, Kerala area. If you are not in an area that we serve, stay tuned as we are rapidly expanding across India.
Members can place the order with community admin, he will take care of the rest. Members can also place their order by themself.
Join your community group on Beet and stay up-to-date on the best deals. Beet is directly connected with the top manufacturers and suppliers in the market. With Beet, you get access to quality products at low prices. You can join the Beet group through our App or, if your community is already on Beet, ask the community admin or members to invite you.
By combining orders from neighbors, our suppliers can sell to you at the same price as they would wholesale. This allows Beet to eliminate intermediaries and pass on the savings to customers.
To enable group buying, you must have a live Whatsapp community with at least 80 members. Our team will contact the community admins who are eligible to enable group buying.
You can pay using UPI or card and payments are confirmed at checkout. Also you can pay as cash while delivering. If the group does not meet the minimum order for the offers, Beet will automatically reverse all payments within one business day.
Our team of experts carefully curates the best local producers in each city we visit. In addition to Beet’s quality control, you rely on the buying group's opinion to ensure the products are right for you. Here the community helps to buy better!
Please reach at vishnu@beet.live. if your business matches with us, we'll get in touch!Here at Beet we are a partner, we want suppliers to have the best margins, even offering their products at lower prices to the customer. This happens because we connect suppliers and end customers directly, without intermediaries, and we have a more efficient and sustainable delivery logistics. The products sold on Beet have less waste, as they are not on the shelf waiting for the customer. And we also have a dedicated support team for our partners to ensure your success on Beet.
